Do or Dye salon interior — wide view of the floor with stylist chairs, washing stations, exposed wood beams, string of bulbs, and the eye-motif entrance

Lakeland's first custom-designed hair salon.

A roster of independent stylists working out of a hand-built space in historic Dixieland.

Visit Us See the space
The Salon

A room built to be lived in.

1117 S Florida Avenue. Exposed wood beams, polished concrete, modernist light. Kevin.Murphy on the shelf, a record always on, drinks on the house.

Built to feel like the room you'd want to spend an hour in — because that's what you're doing.

Kevin.Murphy product wall Branded coffee bar with eye-motif mugs Salon interior through the eye-motif window decal
The Stylists

Six perspectives on cut and color.

Six independent stylists. Each books on their own terms.

Kevin Abad, owner and master stylist
Kevin Abad
Owner · Master Stylist · 25 Years
@kevinabadhair
Jenna Bessi, stylist at Do or Dye, working on color at her station
Jenna Bessi
Stylist
@jennabessihair
Idalis styling a client at her station in the salon
Idalis
Stylist
@hairbyidaliss
LB
Lauren Berquist
Stylist
@laurenberquisthair
SS
Sydney Spring
Stylist
@sydspringhair
RJ
Ruchelle
Stylist
@ruchelle.j

Pricing varies by stylist. Tap any handle above to see their work and book.

The Space

A hand-curated room, photographed by the people who live in it.

Do or Dye exterior storefront on S Florida Ave Branded salon cape with eye motif Front entrance with eye-motif window decal Branded mugs and coffee station Pastel product display shelves Salon interior with chairs and chandelier
Visit Us

1117 S Florida Avenue.

Do or Dye

1117 S Florida Ave, Suite 101
Lakeland, FL 33803
Monday — Saturday, 9 AM — 7 PM
Closed Sundays
Text us: (863) 267-5317
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